Business Profile: Purple (guest, staff & multi-tenant WiFi that pays for itself)

Headquartered in Oldham, Greater Manchester, Purple is a certified B Corp WiFi platform for venues, offices & small businesses with three great products on offer:

guest WiFi that captures consented first-party data
staff WiFi that onboards employee devices with certificate-based authentication
multi-tenant WiFi that gives every resident a private network

Purple works with your existing hardware & infrastructure to provide a fully-branded portal, live in minutes.

What kind of venues use Purple?

Purple is already live across 80,000+ venues worldwide including hospitality, retail, stadiums, healthcare, transport hubs, local government, student accommodation & multi-tenant residential buildings.

Named deployments with published case studies include Greene King, Pizza Express, Michael Kors & the Formula 1 Mexico City Grand Prix. Other well-known brands using Purple include McDonald’s, Harrods & Chase Bank.

As a venue owner, what can Purple tell you about visitors?

Purple collects genuine first-party data at the sign-in moment & the venue decides what it asks. Custom fields capture whatever is useful to the business, from where someone has travelled from today to which products they want to see. Surveys go further & gather customer sentiment from people while they are still in the venue.

Alongside that, Purple provides website-level analytics for a physical space, reporting unique visitors, new versus repeat, average dwell, peak days & times & the demographics behind them.

Because every sign-in is verified & consented, the two sit together as a single, richer customer database that builds with every visit & flows into the marketing platform the venue already runs.

Guest, Staff & Multi-Tenant

Purple delivers guest WiFi, staff 802.1X security & xPSK Private Area Networks on a single cloud platform. You can compare self-serve guest plans or contact them for custom staff xPSK quotes here.

Run a small business?

Start with Purple Connect, a free guest WiFi platform that lets you capture visitor data, deliver a branded login experience & gain insights into footfall – all without any monthly fees.

This works with most existing WiFi access points but there’s also a plug & play option (the ‘Purple Hub‘) which you can order for just £99, can be live in 5 minutes & is fully-compliant with no IT skills or engineer required.

Or supercharge your marketing efforts without an extra tool. Engage+ turns the consented data captured at sign-in into segments, branded email & SMS campaigns & automations that run in the background, all inside the same Purple platform & all built on first-party data you already own.

Read about the FREE ‘Purple Starter’ platform & £99 ‘Purple Hub’ on the Purple Small Business website.

Want to learn more about Purple or speak to them directly?

Purple WiFi is already available in over 90 countries worldwide, is well-established in the North West of England (where they are headquartered) & has partnered with Newcastle City Council to create one of the world’s first unified, city-wide public networks. This service spans council buildings, libraries, public outdoor spaces & commercial venues ranging from large hubs to small cafes in areas like Jesmond.

If you work for a local authority, managed workspace, co-working space, hotel, restaurant, sport or hospitality venue in the North East of England or Yorkshire, speak to Tom Smith (Regional Growth Director, Purple) by emailing him at tom.smith@purple.ai, calling him on 07463 612761 or booking a 30 minute video call.

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