In this episode of the ‘SuperConnector Show’ podcast, Cass Uk (Founder & CEO, Tolicious) shares how she went from full-time nurse to investment-backed entrepreneur selling award-winning wellness products & burnout avoidance programmes for individuals, teams & organisations. She also talks about how her positive, optimistic & proactive approach to life has helped her create & … More [VIDEO] The Importance of Health & Wellbeing in Entrepreneurship to Avoid Burnout with Cass UK

In this interview, Jo Hutton offers a masterclass in how to bridge the gap between niche wellness expertise & massive audience growth online. By centring her brand on the antithesis of hustle culture – specifically, her ‘Yoga For Tired People‘ programme – she has successfully scaled her reach to over 46,000 Substack subscribers & 176,000 … More [VIDEO] Yoga For Tired People & Building an Audience on Substack with Jo Hutton

ATOMICON is one of Europe’s largest business growth conferences for small business owners, with over 1,500 attendees from around the world flying in. And what’s amazing is that it takes place in our home region of the North East of England with the main event happening at The Glasshouse (formally The Sage Gateshead) on Tuesday … More Will you be at ATOMICON (one of Europe’s largest business growth conferences) in Newcastle / Gateshead on 16 June?

In this interview, Paul Lancaster & North East historian & writer David Simpson, the Founder & Owner of the popular regional history website englandsnortheast.co.uk & the North East-themed merchandise site tangledworm.com, discuss the region’s distinct identity, history & the challenges of regional branding. Defining the North East Region Local Rivalry and Identity The Challenge of Regional Unity Promoting … More [VIDEO] What makes the North East of England so special with David Simpson (englandsnortheast.co.uk)

Kate Assaraf (Founder & CEO of Dip) is disrupting the beauty industry with a sustainable, mostly plastic-free hair care line. After 20yrs working in beauty marketing, she launched Dip 5yrs ago (in 2021) out of frustration with online impulse shopping, deceptive marketing & sustainable products that failed to deliver on their “big promises.“ The Motivation: … More [VIDEO] Building a premium, sustainable hair care brand with Kate Assaraf (Founder & CEO of Dip)

In this interview for his ‘SuperConnector Show’ podcast, Paul Lancaster was joined by Simon Woodroffe, Founder of the YO! Sushi restaurant chain, YOTEL & all things YO!, to discuss his wide-ranging career, life philosophy & new autobiography ‘YO! Man’ which is released on 4th June 2026. The Journey of Constant Reinvention Simon Woodroffe’s career before … More [VIDEO] Rock ’n’ Roll, Robots & Reinventing British Dining with Simon Woodroffe (Founder of YO! Sushi & YOTEL)

In a special turn of the tables on the ‘SuperConnector Show’ podcast, Paul Lancaster (Host, Founder & Event Producer, PLATFORM | UK Startup & Scaleup Week) was interviewed by Jyoti Kishnani, a Doctoral Student in Business Administration at Northumbria University & Organisation & Delivery Effectiveness Advisor at Resolved Group. The conversation explored Paul’s journey, the … More [VIDEO] How to build a business community in your town, city or region with Paul Lancaster & Jyoti Kishnani

Optimal Accountancy, the North East-based firm of accountants & business advisors, has completed its first acquisition as part of an ambitious new buy & build growth strategy, announcing the purchase of specialist finance consultancy FinFrac Limited. The acquisition marks a significant milestone for Optimal Accountancy as it accelerates its plan to build a modern, technology‑enabled … More Optimal Accountancy Limited launches buy & build strategy with first acquisition: FinFrac Limited joins the group

In this interview, Matthew (Matt) Holman (Founder, Subscription Prescription, Creator, Commerce Catalyst & Co-Founder, QPilot.cloud) & Paul Lancaster (Founder, PLATFORM | UK Startup & Scaleup Week) discuss how to build profitable, sustainable subscription businesses, emphasising customer retention & maximising value over short-term sales tactics. Common Subscription Mistakes According to Matt, the biggest mistake business owners … More [VIDEO] How to build a valuable subscription business with Matthew (Matt) Holman (Founder, Subscription Prescription)

10yrs ago today (1st April 2016), our Founder Paul Lancaster went self-employed in the UK. Here’s how he did it & his advice if you want to do the same, now or in the future… ⬇️⭐️ Here’s a transcript of what Paul says in the 4min 24secs video above… “It’s the 1st of April 2026 … More Happy 10yrs in business to us!