Founded in 2025, Gateshead-based Impact Icon AI helps purpose-driven scale-ups, B Corps & SMEs implement ethical, inclusive & sustainable AI – without compromising their mission, people or values.
Core principles include:
- Human-assisted AI that supports – not replaces – people
- Diverse, representative data to prevent bias
- Regenerative systems that scale impact responsibly
In 2024, Mitali Deypurkaystha (Founder & CEO, Impact Icon AI) received the ‘Digital & Creative Industry Champion Award’ at the Good Small Business Awards, recognising ethical innovation & leadership.
She also serves as a Director for the Organisation for Responsible Businesses, a UK-based membership body promoting values-led practices.
To date, Mitali has, through business, driven 8,500+ individual impacts aligned with the UN’s 17 Sustainable Development Goals, embedding real-world purpose into every project!
Impact Icon AI helps Private, Public & Third Sector organisations use AI as a force for good – strategically, responsibly & in a way that protects their people while unlocking real efficiency.
Social Media
LinkedIn: www.linkedin.com/in/impacticonai
Main Contact
Mitali Deypurkaystha (Founder & CEO, Impact Icon AI)
mitali@impacticon.ai | +44 7450 596026
Useful Resources
Need help using AI effectively? Book a free 30 min video call with Mitali
Knowledge first advisers risk irrelevance within a year in AI era (FT Adviser, 7 October 2025)
Warning over using AI to plan your finances as Brits turn to chatbots for help (Mirror, 3 October 2025)
DWP hack on exactly what benefits you’re entitled to shared by AI expert (Daily Star, 3 September 2025)
UK households urged to use 1 easy savings tip to get ‘best deal’ on broadband (Express, 27 August 2025)